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Current Category » Agricultural Communication & Journalism

Use of Television for Communication of Information

The electronic media- more so radio and also television are considered a potential vehicle for disseminating agricultural technology information. The Indian had it beginning in 1959. With the objective for assessing the value of different education TV programmers suitable for group viewing in rural and urban communities. Television was first demonstrated in India in 1965 at an industrial exhibition. At the conclusion of the exhibition a part of the apparatus was few programmers designed for community viewing such as “responsibility of citizenships which include traffic and road sense, danger to community health etc.

After the success of this experiment, it was decided to extend the scope of the community viewing experiment to school or educational television, which was launched in Oct, 23, 1961 in Delhi schools. From April 1965, television general service was increased to one hour, four days a week. But from August 15, that year it becomes a daily transmission krishi Darshan Programme for better farming precautions was introduced from January 26. 1967. The rural service primarily meant to familiarize the rural viewers with the technical and scientific know how about farming, weather forecasts. The countries second television center came up at Bombay on October 2, 1972. It was quickly followed by Shringar, Amritsar both 1973 Calcutta, Madras and Luck now ( all three in 1975 ) but from August 1, 1975 Doordarshan undertook an historic and a unique steps in its march forward.

The satellite instructional television experiment. Popularly known as SITE, the country’s most exciting and ambitious project was started by Doordarshan. In the beginning. Doordarshan formed a part of all India Radio outfit. But on April 1, 1976, Doordarshan was made an independent department of the ministry of information and Broadcasting. Unit 1982 television in India has not gone colour. From August 15, 1982 colour was introduced. Between 1980 and 1984 several new high power transmitters and low power transmitter’s area and are assessable to the Annual Report of information and Broadcasting Ministry.

Doordarshan now has several channels. DD1 is the National channel available all over the country on certain fix hours. Dd2 and DD3 are also available. There are regional channels for putting out programmers in the 13 regional languages. Krishi Darshan is the oldest well established and the best known program for the rural area and farmers. The foresight and the pioneering sprit of the visionary space scientist Dr. Vikram Sarabhia and the initiative of DR. M.S. Swaminathan.

The basic objective of the program is to familiarize the rural audience with the latest technical and scientific know how about the farming practices, rural development programs, to acquaint the viewers with the importance of health, family planning, sanitation, etc.

Current Category » Agricultural Communication & Journalism